How Do You Register A Hashtag?

Posted in: Applications,Applications for Instagram,Applications for Twitter,Digital marketingFinal update: 15/02/22

Creating a hashtag seems unproblematic, but to ensure a really successful Twitter and Instagram campaign, it is worth bearing in heed some aspects that are outlined in this article.

1. What is a hashtag?

Hash is the English language word for this sign: #
Tag is another word for characterization.

And so a Hashtag is a chain of characters fabricated upwards of one or diverse words linked together and proceeded by the hash symbol.

2. What is the hashtag for?

For associating a message with a item theme in a style that enables us to organize data; the utilize of the hashtag enables us to locate information by searching for a particular word or phrase.

3. How to create a hashtag

When choosing and creating a hashtag, it'southward worth remembering some things that will help you accomplish greater effectiveness both in Twitter and Instagram.

The hashtag should be brusk: The shorter the better. This is so that users can type it rapidly and interact more than efficiently. In Twitter, for example, yous have only 140 characters, so the longer the hashtag, the less space you lot or your users have left to communicate.
Legible and easy to retrieve: Keep in mind that users are going to have to memorize it in order to tweet with it, so get in like shooting fish in a barrel to call back. Although hashtags are not example sensitive, we recommend that you use CamelCase or capitalization in a position other than at the beginning of the discussion. In this way, you divide the words visually and make them easier to read and understand. Look at the difference:

Eg.: #christmaslottery –> #ChristmasLottery

Original and unique: If it's a very obvious hashtag it has probably been used before, and then y'all need to make certain you choose the right one for your campaign. In this way you can ensure that your information doesn't go mixed up with something else that happens to accept the same hashtag.
It should exist contextualized: It'due south of import that the hashtag makes sense within the context of the bulletin and the campaign. It's pointless having a actually original hashtag if it seems to have nothing to practise with the campaign, as this volition only end up disruptive the user.
Avert non-standard characters: Nosotros propose that the hashtag contain no spaces, accents or umlauts. There are many programs that tin can be integrated with Twitter and Instagram, and each program may use these symbols differently. For example, Twitter is capable of providing results to a #hashtag search that ignores accents, etc. but Instagram is not. To avoid whatsoever duplication of data and to guarantee the number of times your hashtag has been used, it'due south best to avoid introducing these characters.

Below are some final tips near the utilize of hashtags in Facebook contests and promotions:

Use the space provided for the Promotion description to brandish the hashtag and encourage your fans to take function in the promo.
It's besides worth including it in the primary image and in all material publicizing the promotion.
Display the hashtag in all contest communications: via Facebook, Twitter, mailing, etc.
Don't create a hashtag with spaces, accents or umlauts.

In one case the campaign has ended, information technology's of import to evaluate the impact and results of having used your called hashtag. It'due south worth keeping in mind these conclusions when planning time to come actions, as they may aid you do things even improve next fourth dimension.

5. Practice you lot want to create your ain Twitter and Instagram campaign?

Create a hashtag competition to import the tweets, photos and videos that have a specific hashtag. You lot will be able to install the gallery with all the UGC on your website or Facebook folio.

Create now your hashtag contest with Easypromos and you will exist able to publish or not all the User Generated Content obtained in a public hashtag gallery.

Carles Bonfill

CEO and co-founder of Easypromos. He holds a degree in Computer Science, with a focus on network management, architecture and security. In 2009, he developed Easypromos, one of the first global platforms for promotions and since then he has been the technical and development manager. He closely follows the evolution of digital marketing in order to adapt the promotions to information technology. Carles loves sports and his family.

Publication engagement: 2015-01-07